The Approach to Targeting Has Changed
Things have changed… Advertisers love asking about how they can target their ideal audience. Should they use interests and behaviors?...
SOCIAL MEDIA
Test Remarketing and Prospecting vs. Advantage+ Audience
Do you still use remarketing? There was a time when remarketing made up a huge part of my strategy. It...
Test Age and Gender Targeting Restrictions
Do you restrict your audience by age or gender? You might do this based on the demographics of your typical...
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for...
What is Post-Conversion Optimization? – Jon Loomer Digital
A member mentioned Post-Conversion Optimization during a strategy session, and it’s super interesting. I found details within Meta’s documentation for...
What are Automatic Adjustments? – Jon Loomer Digital
Near the top of your Account Overview page, these settings allow you “to apply performance recommendations automatically.” There are five...
Brand Protection and Employee Controls
There are additional audience controls… Within your advertising settings, click on Account Controls. Then click on Audience Controls. These settings...
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO...
A Guide to Instant Forms
Instant forms allow advertisers to collect lead information via lead ads without sending people to an external website. In this...
Are Ads Finally Coming to Threads?
Are ads finally coming to Threads? This isn’t the first time the question’s been asked. But, there’s a whole lot...