A Split Test of 3 Targeting Approaches
I ran a test… You may know that I’ve largely come to the conclusion that my targeting inputs don’t matter...
SOCIAL MEDIA
Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using...
An Upgrade to My Chatbot
My bot is ready to answer your Meta ads questions… I’ve had a chatbot for more than a year, and...
The Most Overlooked Advertising Mistake
This is the most overlooked mistake that advertisers make… It’s not picking the wrong performance goal. It’s not picking the...
What Do You Miss About Old School Facebook Advertising?
It’s a question I’m asking myself because it’s obvious that we’re in a completely different stage of the product now....
Placements for Threads Feed and Facebook Notifications
Are some new placements coming? There are signs that they may be. How to Find Them When you filter by...
Personal Attributes and Ad Rejections
This is a primary reason for ad rejections: Personal attributes. Here’s what you need to know… When This Matters Your...
Advertising is Simpler, Not Easier
I often talk about not overcomplicating your advertising. Do things like… Create fewer campaigns Consolidate ad sets Leverage algorithmic targeting...
Your Targeting Probably Doesn’t Matter
It probably doesn’t matter… Those interests that you obsess over? Probably don’t matter. The lookalike audiences that you use, based...
A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and...