“Multiple” Conversion Location for Leads Campaigns
What’s this new conversion location? When you create a new campaign with the Leads objective, you may see a new...
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Optional Questions for Facebook Lead Forms
There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t...
Use Sliders in Instant Forms
There’s a new Slider option in instant forms… When you create a new question, you have several options: Multiple Choice...
Sampled Activities is Working Again
Hey, it’s working again! Back in February, I talked about a bug in Events Manager. When viewing details of your...
Create a Custom Event to Track Purchases After a Google Referral
This is the third and final video of a series regarding view through conversions and Google referrals. Make sure to...
A Guide to Audience Segments
One of the challenges resulting from audience expansion and algorithmic targeting is the lack of visibility into who sees our...