Posted on: August 23, 2024, 01:49h.
Last updated on: August 23, 2024, 01:49h.
Live! Casino & Hotel Philadelphia in the City of Brotherly Love’s Stadium District has apologized to rock legend Bruce Springsteen for spelling his name wrong on a digital display.
New Jersey native Springsteen and his E Street Band are in Philly for two shows at Citizens Bank Park, home of the MLB Phillies. The first concert was held on Wednesday, with the second set for tonight.
In anticipation of The Boss’ arrival, Live!, located just steps from the ballpark, ran a digital message on its exterior display with a glowing spelling error. Instead of the properly spelled Springsteen, the display read, “Springstein.”
“Welcome to Philadelphia, Bruce Springstein,” the digital billboard read.
After the blunder went viral across social media in the Philly area, the casino faced backlash from Springsteen’s “Bruce Tramps” fanbase. The casino operated by Baltimore-based Cordish Companies is located just across the Delaware River from New Jersey.
Cordish spent $700 million to bring Live! Philadelphia to reality. The integrated resort was built amid the COVID-19 pandemic and opened in early 2021.
Odd Explanation
After realizing its glaring spelling mistake, Live! Casino & Hotel Philadelphia updated the digital billboard with a punny apology.
Never gamble on spell check!” the billboard was edited to read. “Sorry, boss! Welcome to Philly, Bruce Springsteen!” with “steen” underlined.
Word spell check doesn’t correct Bruce Springsteen to Springstein. In fact, it does just the opposite in recommending that the spelling be corrected to Springsteen.
Springsteen, one of the most popular people in New Jersey who can sell out a show anywhere in the Garden State on a moment’s notice, as well as in Philadelphia, didn’t respond to the Live! mishap. Springsteen, nearly synonymous with Asbury Park along the Jersey Shore, is also cherished by Philadelphians and many of his tracks have referenced Pennsylvania’s largest city. Rolling Stone in 2018 ranked “Streets of Philadelphia” No. 24 among Springsteen’s top 100 tracks.
Live! Philly isn’t behind Springsteen’s Citizens Bank Park tour stops but is simply hoping to attract some of his concertgoers to the casino before and/or after the show and cater to overnight travelers with its more than 200 guestrooms and suites.
The Live! casino offers more than 2,000 slot machines, 140 live dealer table games, a 29-table poker room, and a FanDuel Sportsbook. The resort also features eight restaurants and bars.
Cordish also runs the adjacent Xfinity Live! entertainment and hospitality district on the other side of Citizens Bank Park. The mixed-use retail center has five restaurants and a concert stage. The complex is often referred to as Philly’s “fourth stadium.”
All Press Is Good Press
The adage that any and all press is good press was coined and made famous by P.T. Barnum, the circus showman, businessman, and politician. Live! Philadelphia’s spelling goof will likely do more good than bad, as the viral news of the Springsteen glitch could give reason for a concertgoer who wasn’t aware of the casino’s many amenities to visit the resort.
The casino’s retail sportsbook added $6.3 million in revenue. Its iGaming business generated GGR of nearly $40 million.
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